In order to deploy Adobe Shockwave Player, you must first apply for a distribution license here.
Download the MSI file.
For a silent installation with no extra configuration, run the following command line:
msiexec /i sw_lic_full_installer.msi /qb
That’s it.
IF you want to disable the AutoUpdates and/or CollectStatistics (or other options), you can do that easily by editing the corresponding registry values, in an MST:
SOFTWARE\Macromedia\Shockwave 10\collectstats
SOFTWARE\Adobe\Shockwave 12\collectstats
SOFTWARE\Macromedia\Shockwave 10\AutoUpdate
SOFTWARE\Adobe\Shockwave 12\AutoUpdate
SOFTWARE\Adobe\Shockwave 12\AutoUpdate
SOFTWARE\Macromedia\Shockwave 10\CollectStatistics
SOFTWARE\Macromedia\Shockwave 10\CollectStatistics
SOFTWARE\Adobe\Shockwave 12\collectstats
Set them all to n.
Other options can be found in SOFTWARE\Adobe\Shockwave 12\